I want to take this opportunity to encourage any musicians, DJs, music lovers and dancers who have been in this world for reasons more noble than money (creative expression, pushing boundaries, making people dance) to not get disheartened by this article.
Let’s remember a quote from a Detroit techno pioneer (possibly Jeff Mills) that I think of often: “At rock concerts, people scream when they hear something they know and have heard before. With techno, people scream when they hear something they’ve never heard before.”
When investors start looking to increase they’re wealth by investing in a “subculture” (or when the NY Times finally covers it), it’s something known. It’s boring. It’s over.
It’s the opposite of what dance music is for me.
Look at what’s happened in New York, where dancing atop or beneath fancy hotels in tiny, expensive lounges built for the rich (Le Bain, Submercer, etc.) or going to a mega-club (Pasha) or a mega-festival (Electric Zoo) constitutes the full spectrum of nightlife. What happened to the excitement of underground dance music, or places meant for sweating and FORGETTING finances and social pressures and investors and commercialism and peer pressure and conformity?
Time for a turnaround. I hope young people eventually recognize that they’re being sold out.